Value Content

OpenSlate is a global measurement and analytics company focused on digital video. We provide advertisers with brand-suitable targeting solutions, as opposed to simply monitoring for after-the-fact exposure to inappropriate content. Our technology, data expertise, and proprietary analytics were developed specifically to support the needs of the world’s largest digital video platforms — Facebook and YouTube — and are extensible to all video content. Our platform is used by every major advertising holding company, as well as the world’s largest advertisers.

Founded in 2012 by CEO Mike Henry, OpenSlate is a leader in data science, employing the most advanced machine learning capabilities to understand the value and context of digital video content. OpenSlate’s data powers billions in video spend from more than 800 clients.

Our data and technology are currently being applied in more than 30 international markets, and we are continuously expanding our global capabilities. Our global technology can be applied to any language. OpenSlate is headquartered in New York City with offices in Los Angeles, Chicago, and London.

What We Do



For social video advertising


That powers our solutions


Our Team

Our team is uniquely qualified to define the role of content in brand advertising. Our leadership has held roles in a wide range of media and technology companies.

Our Clients

OpenSlate delivers trusted data science to top-tier advertising companies, blue-chip clients and the industry’s premier media companies to help them execute successful social video campaigns.

Our Partners

YouTube Measurement Program

OpenSlate was selected as one of only five partners in the YouTube Measurement Program (YTMP), which ensures that companies using YouTube API Services provide verified measurement data. We also work with select partners to provide an expanded range of solutions to our clients.

IAB member

OpenSlate is a proud member of the IAB. The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns.