As Brands Move From Traditional TV, They Need to Consider Social Video

May 23, 2019

With the upfronts and NewFronts seasons in play, the fact that traditional and digital media have reached parity in ad spend is thrown into stark relief. In a contributed article to Adweek, OpenSlate COO JoAnna Foyle takes a look at how brands can accelerate their journey into the full opportunity. 


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