Despite scandals, advertisers say YouTube Kids is effective

August 2, 2019

When YouTube Kids launched in 2015, media buyers were intrigued by the opportunity to advertise to kids in a safe environment. Four years later, even with the scandal of violent Elsa, advertisers within the kids’ demo are still putting ad dollars behind YouTube Kids. Digiday’s then media reporter Kerry Flynn chats with OpenSlate CMO Andrea Ching on co-viewing on YouTube for brand safety. 

 



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