Targeting is shifting from behavioral to contextual data, especially with the impending deprecation of the third-party cookie. Meanwhile, the growth of digital video on social platforms is creating massive new opportunities for advertisers.
In light of these changes, advertisers working with video across digital and social media need a new playbook, one that defines and powers their contextual campaigns across these platforms.
Gain insights from brands, agencies and publishers in this exclusive report from OpenSlate and Digiday, which highlights the essential steps every marketer can take to maximize the impact of contextual video strategies.
Download the full report here.
For more information contact your OpenSlate sales representative or email us here.