Nielsen and OpenSlate Collaborate to Provide Brand Safety Measurement in Japan

February 16, 2021




We are thrilled to announce our latest brand safety collaboration with Nielsen for advertisers in the APAC region, recently announced for advertisers in Japan. This collaboration enables reporting from Nielsen Digital Ad Ratings reach measurement to be analyzed in conjunction with OpenSlate’s brand safety pre-campaign targeting and post-campaign analysis suite for eligible campaigns. 

“OpenSlate’s commitment to independent measurement that furthers a healthy, high-quality content ecosystem has never been stronger,” said Poppy Hill, OpenSlate’s Managing Director, APAC. “The new alliance with Japan and other markets in Asia will further help the industry to leverage our long track record in measuring content suitability in partnership with Nielsen, the leader in audience measurement.”

The full press release can be read here. For more information about this OpenSlate collaboration in Japan, please contact Poppy Hill.





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