Nielsen Takes Minority Stake in Brand-Safety Firm OpenSlate

September 18, 2019

Nielsen Holdings PLC has acquired a minority stake in brand-safety measurement company OpenSlate in an effort to help marketers avoid advertising within environments that don’t fit their desired image. OpenSlate will use the investment to make new hires, with a goal of doubling its head count by the end of 2020, as well as expanding more internationally, said Mike Henry, Chief Executive Officer at OpenSlate.



Share to Facebook Share to Twitter Share to LinkedIn