OpenSlate conducted an independent audit of Twitter Amplify’s video inventory, inclusive of all U.S. Twitter handles and monetized videos in the first quarter of 2021. Twitter Amplify pairs brands with the most premium, timely publisher video content and the audiences coming to Twitter for it. The results of this audit were announced in Twitter’s IAB NewFronts presentation today.
In OpenSlate’s analysis of over 455,000 monetized videos on Twitter:
To learn more, please reach out to your Twitter representative or firstname.lastname@example.org.