OpenSlate Audit of Twitter Amplify Finds Content Is Brand Safe, Low Risk and High Quality

May 5, 2021



OpenSlate conducted an independent audit of Twitter Amplify’s video inventory, inclusive of all U.S. Twitter handles and monetized videos in the first quarter of 2021.  Twitter Amplify pairs brands with the most premium, timely publisher video content and the audiences coming to Twitter for it. The results of this audit were announced in Twitter’s IAB NewFronts presentation today

In OpenSlate’s analysis of over 455,000 monetized videos on Twitter:

  • 100% fell above the industry-standard GARM Brand Safety Floor
  • 99.9% of Twitter Amplify videos were considered low risk for advertisers, based on OpenSlate’s proprietary video content categorization
  • 99.7% of Curated Category handles earned a SlateScore of 30+, indicating high-quality content

To learn more, please reach out to your Twitter representative or contact@openslate.com




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