Platforms Own Brand Safety, But Brands Must Own Suitability

May 10, 2018

Make no mistake, brand safety is the responsibility of platforms like Google and Facebook. But brand suitability, something far more complex, is the responsibility of the brands themselves. In this piece for the MediaPost community, OpenSlate’s Mike Henry discusses why the platform-focused narrative driven by salacious news coverage takes our attention away from the fact that brands and their agencies have a responsibility to think about where their ads are running.

 



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