The world’s biggest ad-buying firm has jumped on Google’s woes by offering a tool to buy ‘safe’ YouTube ads

March 29, 2017

GroupM, the world’s biggest ad-buying company, is partnering with a video analytics firm to offer a tool that helps advertisers buy “brand-safe” ads on YouTube. As reported by Business Insider, WPP-owned GroupM announced it is forming a partnership with OpenSlate, which gives YouTube content a score for quality and brand safety and provides reporting on where ads ran.



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