OpenSlate has announced the expansion of our brand safety partnership with TikTok, the leading destination for short-form mobile video, today. We’ll now provide third-party, independent measurement to ensure a positive and safe environment for TikTok’s advertising partners in Australia, Canada, and the United Kingdom.
Previously only available in the US, the TikTok brand safety solution, verified by OpenSlate, ensures ads are delivered in a brand-safe environment by applying OpenSlate ratings pre-campaign and then sharing video-level reporting to confirm the outcome. This partnership provides advertisers with the greatest degree of transparency and the confidence of working with a third-party lens.
To read more about the partnership expansion, read more on the TikTok blog.