To Protect Your Brand, You Have to Expose Yourself (to Social Video)

September 7, 2018

Major brands that have prioritized video within their marketing mix are now learning that brand safety is one thing and brand suitability is quite another. Sharing her point of view with the VideoNuze audience, OpenSlate’s JoAnna Foyle describes why brands with equity, integrity and identity have to take responsibility for the nature of the content they appear beside.

 



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