Video is an immense and complex place for advertisers. Ad campaigns on Facebook and YouTube typically run across hundreds of thousands of videos. Some videos are clearly suitable for advertisers – and some are definitely not. The hard work happens in between.
The problem of content safety and suitability is platform specific. Solving it requires deep thought about Facebook and YouTube content within the advertising ecosystem. This has been OpenSlate’s primary focus for the past seven years.
OpenSlate has access to data for hundreds of millions of ad-supported videos and ad delivery data for thousands of advertiser campaigns.
These data sets are used to develop unique insights and proprietary metrics about the nature and quality of video content. This is the data that powers our modeling and analytics software.
Our engineering team has developed proprietary methods for ingesting, analyzing, storing and accessing this data. OpenSlate’s data environment serves as a research and development lab for our data science team to build the models that drive our clients’ decisions.
Our lab is currently utilizing supervised and unsupervised machine learning techniques, natural language processing and advanced statistical modeling to better understand the nature, quality and suitability of video content.
Over the past seven years, we’ve developed models to measure and predict content quality, brand safety, subject matter expertise and demographics, to name a few. Our models are constantly evolving and improving. Video never stops expanding; neither do we.