Clients need better insight into where their ads are running − and how content and context impact results.
Brand safety is subjective, but measurable. OpenSlate’s proprietary metrics and analytics make the concepts of content quality, suitability, and safety measurable and predictable for their clients.
OpenSlate measures video-level brand suitability and uses data science to predict the future safety of social video channels. Our data, targeting and reporting helps advertisers understand and mitigate risk.
Brand Safety is not a one-size-fits-all solution.
Our targeting can be set as narrowly or broadly as needed, adjusted for channel or video focus or tailored for custom concepts. And no matter how you buy in-stream advertising on Facebook or YouTube, we have brand suitability solutions available.
Suitability Models include:
Human communication is complex and subtle.
So is OpenSlate’s proprietary taxonomy for classifying content. We map hundreds of millions of videos and their metadata in a content classification system that contains millions of terms and concepts.
OpenSlate empowers advertisers to identify the most relevant, effective content environments for their messaging.
By analyzing data about the quality, suitability and relevance of content, OpenSlate creates custom targeting models for clients to help guide media investment.
OpenSlate Targeting Solutions:
OpenSlate Guard Slates focus on content suitability and safety. Additional targeting parameters can be overlaid on Guard Slates.
OpenSlate Graph Slates identify content relevant to a marketer’s brand, message and audience, while maintaining brand suitability standards.
OpenSlate provides clients with a data-driven standard for defining and measuring content. Understand what content is unsafe or unsuitable for your brand. Target the most relevant and effective content. Go beyond binary verification to understand how content impacts your campaign performance. OpenSlate’s reporting translates data into actionable insights.